The chapter mentioned many helpful ideas to be considered while making this project. It first started by simply laying the foundations of what the project is, and that is a visual representation of the thesis we are creating. After that though it actually went into some tool for our group to use whilst creating our video.
The first tool discussed was decorum, or the way we go about presenting our ideas while keeping the time and the place in mind. The key word is "appropriateness", and in a way goes back to the lesson on keiros. We need to consider our target audience, and how they will react when putting together our project. As this is a classroom setting for instance our video cannot become to outlandish as it may then become inappropriate, but e also must keep it entertaining so no one gets bored either. A challenge we must face is to find that balance to add to our video.
Another useful tip mentioned in the chapter was in the use of images to aid the argument. We must be careful as a group not to use frivolous photos. The images e use must in someway add to the thesis. Each photo must serve a purpose, perhaps explaining an otherwise complicated idea through visual aid, instead of just adding a picture of something because it was talked about. Each one some serve a purpose and also be placed in a good area to help as much as possible and make it easy for the audience to tell where they should be looking. It should help tell the story of your argument in order for the thesis to become as persuasive as possible.
This idea about photographs makes it abundantly clear that organization is the most important element when we are constructing our argument. And although this has always been true, for a project almost entirely visual, there is more flexibility in the organization styles possible. The example on page 177 with the head line "you are killing us with kindness!" is perhaps the best example. It blends the uses of verbal text with perfectly chosen images to really thrust its argument at you. The main picture right beneath the giant text is a picture of a duck being hand fed bread. But the text itself has been crafted individually as the words do not even form a straight line, with certain words of it being bolded specifically.
After this is the enormous "HOW?" followed by smaller explanations to supplement the above question, perfectly guiding the audience on the journey they are meaning to take. This is how our argument needs to be made, in a way that leads the audience exactly where we want them to go.
