Thursday, August 25, 2011

Rhetoric Where I'm Standing


After a bit of light walking and thinking, it appears to me that most rhetoric that gets thrown at me without my approval would have to advertising, specifically food advertising. From ad to even the packaging it all seems to do its best to grab your attention, and with only one mission, to sell, sell, sell.
On my way to class or just about anywhere, I always seem to glance back over my shoulder at the coke vending machines, a giant solid red box with pure white swooping letters that cause you to really have to engage in order to read the brand, and once you have its over. In all my eight-teen years I have drunken most likely hundreds of cokes, so as soon as I see giant can staring down at me, the image is immediately associated with the taste for me and I get thirsty even with a bottle already in my hand.
See if you can find the guy in regalia.
Another color jumps out at me as well, because often a bright solid color is all it takes to grab your attention. For it may be said that it’s about pride, but I think it’s just about stealing focus from those wearing another team’s colors. After all nothing really captures the eye like the solid traffic cone orange all we at Clemson are told to wear. It’s the reason we aren’t told to wear solid regalia, and people who do choose to show their school spirit by donning this, our other school color, are accused of having no spirit at all. It is all simply rhetoric, plainly shown.

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