"Fat is an Advertising Issue" by Susie Orbach is an article aimed to describe her experiences with working with the Dove advertising department to try to combat the negative affect images in the media are having on woman's self esteem and body-image. Her point is to further increase the campaigns success by presenting it to another audience, the one reading this article, and to gain more notice to her cause in order to further it for the betterment of woman, so that perhaps other companies will take up this endeavor of using real woman in their advertisements instead of the unrealistic models they now use by way of pathos, logos, and ethos.
     The first thing she describes in the article are her credentials and how she got this job, informing the readers that she is a licensed psychotherapist and political activist in regards with women's psychology, with extensive writing, public speaking, and research experience with thousands of women. All these qualifications add to the ethical appeal that she is a trustworthy expert on this subject.
     She also gives logical reasoning supplemented with facts and statistics to back them up in order to convince us of her argument. Sharing such startling findings as 11.9% of adolescent girls puke into the toilet-bowl, these facts not only give the audience logical cause to agree with her, but such a sad image does the fact also convey that it presents another type of appeal as well.
     By describing the sad situations these other ads that only show supermodels presents the audience with an emotional peal as well. From the image of a girl just coming into her own already face deep in a toilet refusing to eat, to the description of the fathers at the company facing their daughters telling them why they think they aren't pretty, this article is predominately using pathos as a way to convince the audience of the damaging affects these ads have been causing all these years.